When buying anything in life people often look for the best products on the market – in terms of the value they offer for money but also what they deliver as a product. It is often the case that the major brands that can afford more advertising and have more of a longstanding influence in their respected industries will take the largest chunk of the market but what are the reasons why child safety product consumers, for example, choose to stick with big brands such as Maxi Cosi?
In the 2011/2012 Mother and Baby awards the Maxi Cosi Pearl and FamilyFix base both won silver awards and there were also a bronze and silver accolade in the Best Newborn car seat Group 0/0+ category for their Opal and Pebble infant carriers. It is accolades like this that attract would be consumers as they can see that industry experts have rated them top of the class for the factors that matter – such as safety and comfort.
Although design, colour and style will be important factors to parents the most significant things will be the safety and comfort of their children and it is these issues that they will most likely consider when purchasing a new stroller, pushchair or travel system. Award winning child safety products such as the Baby Style Oyster do not only win on style but they also deliver on functionality, flexibility, comfort and safety.
The last thing new parents will want to worry about is their car seat or pushchair breaking after only a small amount of use as they will have plenty of other worries to contend with such as sleepless nights, preparing bottle feeds and getting ready for child vaccination programmes so having a pushchair that they can rely on will be really important and possible the reason why so many people opt for the award winning top brands.
Whether it is the Baby Style Oyster or Maxi Cosi pushchairs that people end up buying they know that they are not just buying a stroller but also the guarantee that the product will deliver what it says it will.