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Parenting can be tough – we know because we’ve experienced the ups and downs ourselves. The early days of looking after a new-born baby can be especially stressful, with peace of mind hard to find.

Bluebell started back in 2016 when Romi’s son Jeremy was born. He discovered that existing baby monitors failed to offer complete monitoring or provide the level of reassurance that he was seeking.

Having worked at the NHS, Romi learned about depression, SIDS and how they affect new parents. He joined forces with Naveen and Markus – doctors with specialist experience of mental health and emergency care – who shared his passion for creating a new product to support parents, their wonderful babies and their families too.

From the very beginning, our vision was clear: to create the ultimate baby monitor. With the support of Tangerine, our world-class design agency, we set out to develop our product from the ground up. After three years of constant dedication, passion and love, Bluebell was born.