Since the early 2000s, Bugaboo has been inspiring and facilitating thousands of parents to explore the world with their children. The story began in 1994 when Chief Design Officer at Bugaboo Max Barenbrug designed a pushchair for his graduation at the Design Academy in Eindhoven.

The modular pushchair was the first of its kind, loaded with functionalities that allowed it to be used easily across a variety of terrains, from woodland through to the city. What a stunning concept back then!

Of course, now it’s hard to imagine going anywhere without seeing such a smart and sturdy baby pushchair or pram, but it was only perseverance that saw it come to fruition! After five years and many trips to Asia, Barenbrug and his business partner Eduard Zanen found a kindred spirit – a manufacturer that saw and bought into their vision. And it was when they took production into their own hands in 1999 that things really took off.

Here at BabyBaby, we’re delighted to stock a variety of Bugaboo products, from the Bugaboo Cameleon and the Bugaboo Donkey (designed to transport 2 children). It’s all about style and making life easier on the move and with celebrity fans including Kate Hudson, Hilary Duff, Sienna Miller, Rachel Zoe and Victoria Beckham, you can’t go far wrong!