UPPAbaby’s mission is to make high-quality baby products that fit the needs of the new parent’s life, whilst offering products that appeal to their sense of style.  

The company constantly seek out ways to make their baby products and strollers lighter, easier to use and more fun, whilst never compromising on comfort or safety for the baby.

By pushing the edge on so many levels, UPPAbaby delivers the higher standards of innovation and style that selective parents appreciate. Celebrity users of UPPAbaby strollers include Drew Barrymore, Jenna Bush and Reese Witherspoon.